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Industry Days: Master efficient marketing collaboration like market leaders

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Activity details
Day 27 May 2020  Download
Time 14:00 - 14:30 CEST
Type Webinar
Location +++ due to technical reason we can not yet start the webinar - we keep you updated +++

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Description

+++ due to technical reason we can not yet start the webinar - we keep you updated +++


Learn from best practices of B2B champions around content & collaboration – especially in times of remote work.


Everyone knows the challenge of transforming analog customer expectations into customer experiences. Very often encrusted processes, silo thinking, complex communication with agencies and simply the chaos of a distributed system landscape hinder a pragmatic content strategy. Especially in times of corona and virtual collaboration, these obstacles become visible.

In this webinar, you will gain insights into the best practices of leading industrial companies such as HILTI, HORSCH, Hansgrohe and many more. We will present how to consistently orchestrate content across channels and how collaboration can be as agile and efficient as possible. Outstanding content experiences become quickly measurable e.g. through better conversions in the B2B shop, inquiries via the website etc.

We offer you a concrete approach and address the following topics:
  • The root cause of the problems around virtual collaboration
  • The way out of the silos and the "black box" collaboration
  • Some food for thought on why there is no alternative to a best-of-breed approach
  • Best practices from the approach of market leaders in various industries
  • Specific tips and next steps on the way to Omnichannel excellence
What will participants learn from your webinar?
  • They will learn how to organize content in a consistent way across channels and how to make collaboration as flexible and efficient as possible - even in difficult times like these.
Why should you watch/participate
  • Michael Sahlender will not give a technical lecture, but will show examples of successful global brands and give practical tips and next steps on the way to Omnichannel excellen
Who is the target group of this webinar?
  • Marketing managers and executives, content creators, creative professionals, agencies, e-commerce managers
Is advance registration required?
  • Please register for the session via the GoToWebinar link. You can still join during the session. If you want to see the presentation but don't have time for the live broadcast, you can also register. You will receive a link to the recording.

7 Professionals are joining

7 Professionals are joining

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Contact

Speakers

<a href="https://www.industrial-generation.network/en/Michael-Sahlender,a3141207">Michael Sahlender</a>

Michael Sahlender

Chief Business Officer & Managing Director of CELUM Germany

Company

CELUM GmbH

CELUM GmbH

Company

Company profile

With CELUM Content Collaboration Cloud brands empower marketing content and amplify teamwork. Digital Asset Management and Team Collaboration of a new kind.

CELUM is one of the world's leading vendors of Digital Asset Management Software. With CELUM’s content collaboration cloud, customers win marketing transformation as it offers them unique solutions to create, collaborate on, organize, integrate, share, local sync and provide brand- and product content in any channel.

Global marketing teams receive a boost through process automation, reduced time-to-market and increased efficiency in team- and creative collaboration.

CELUM works tirelessly on its vision to disrupt how brands tell engaging product stories and how people work better together.

More than 900 leading brands like: SCOTT Sports, CLAAS, 3M and Swarovski trust CELUM’s Cloud technology to empower marketing content and to amplify teamwork.

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