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Future Fair Symposium

Activity details
Day 30 Jun 2020  Download
Time 09:00 - 17:30 CEST
Type Conference
Location online

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FUTURE FAIR is real & digital, virtual & personal, live & interactive!

Visit us on our virtual campus and learn more about the MICE challenges of the future. From the FUTURE FAIR Campus you can access the live web shows, keynotes and discussion panels. We will discuss with you and other experts from the exhibition and event sector, from industry, trade and the service sector how trade fairs and events will change in the coming months. We analyse the opportunities and risks and look for solutions for the design of trade fairs and events in the "New Normal".


09.00-09.20 Good Morning, FUTUR FAIR!
Start into the day, live with Brad Franco

09.30-10.00 Keynote "Early Bird" - trends in the MICE industry
live with Katrin Taepke

10.30-10.55 Keynote "The crisis as a fire accelerator for the digitalisation of trade fairs"
Live with TBA

11.00-12.15 Live Event "FUTURE FAIR 2020"
The trends, topics, challenges for the MICE industry in 60 minutes. Christinae Stein welcomes experts from the trade fair and event business, from industry, trade and the service sector.

among others with Doris Beckmann, CEO of ngn - new generation network and founder of Industrial Generation Network

12.30-13.00 Keynote "Coporate Influencing : Pitfalls and Success Factors"
Live keynote with Céline Flores Willers
13.15-14.00 Live panel discussion "Social Selling, Social Branding and Lead Ads for the Trade Fair of the Future"
Björn Schaper welcomes experts and entrepreneurs

14.15-14.45 Product presentation "LUMIN Family"
a workshop with inventor and innovator Thomas Robl

15.00-15.30 Keynote "Change as an opportunity"
a live case study about the HRS Group with Alexandra Barth"

15.45-16.30 Workshop "The Digital Transformation of Live Communication"
Katharina Steul, Dennis Kirchen & Daniel Moj are presenting real-digital and hybride event formats

16.45-17.30 Get together at the "Campfire"
Live performance with DJ Duo Cupidon

Why should you be part of our event?
  • Case studies: This is how event digitization succeeds
  • Hygiene measures & guidelines under the microscope
  • How to: LinkedIn Marketing & Social Selling
  • Reach customers & generate sales - virtual & personal
  • Industry experts discuss & give tips on lead generation, event planning & Co.
  • Hands-on workshops & exclusive product presentations

We are already expecting more than 1,000 visitors, decision-makers, managing directors, marketing managers and experts from the trade fair and event industry who will listen to and discuss with each other in real-digital live events, workshops and sessions - directly from the production halls of LA CONCEPT.

Just fill out the form, provided via the link at the right and you are in for free!

presented by La Concept GmbH & Neyroo - BBO SERVICE UG

3 Professionals are joining

3 Professionals are joining




Christiane Stein

As a presenter with a background in business and news, Christiane Stein is booked throughout Germany for top-class corporate events. For 10 years she stood in front of the camera as news anchor for ntv, today she is mainly a presenter at congresses, conferences and panel discussions. And on 30.06. you will be honoured by our Cologne exhibition studio. Her main topics are digitalization and artificial intelligence: So innovations are right at the top of her agenda. Currently, she is particularly concerned with the integration of a personalizable avatar on digital conference systems.


<a href=",a3110409">Doris Beckmann</a>

Doris Beckmann

Managing Director of ngn - new generation network GmbH

Doris has been working for ngn - new generation network Gmbh for 13 years. With her skills as a project manager, she also covers the areas of marketing, e-commerce, digital marketing and digital strategies. In the course of the COVID-19 pandemic, ngn has created its own digital platform to facilitate the exchange between industrial companies with the help of monthly Industry Days. With more than 2500 registered users and 4000 companies, she manages to create new networking opportunities, globally.

Céline Flores Willers

LinkedIn Top Voice, founder & Miss Universe Germany, this impressive combination makes Céline Flores Willers one of the top influencers on LinkedIn. During her master's degree in communication sciences, Willers worked in strategy consulting at Ernst & Young, where she already moderated & designed workshops. With her own company AHEAD, she is a presenter at events on future technologies and innovations. With her video formats on LinkedIn, she regularly provides her 51,000 followers with content on topics such as entrepreneurship, future trends, tech news and personal branding. One could go so far as to call her the first big influencer in the corporate sector.

Alexandra Barth

A glance at the vita of Alexandra Barth makes it clear: Here we are dealing with an absolute marketing expert. She first worked her way up to Marketing Manager at L'Oreal, then joined the HRS Group in 2011 and has been Chief Marketing and People Officer at HRS since 2018. Since Barth joined the company, she has been supporting its transformation process to a full service provider in the area of corporate lodging. As a board member of a digital platform, digitization processes are part of her daily business. Her main areas of expertise include big data, network marketing, micro-targeting and digital marketing

Katrin Taepke

Katrin Taepke has been working in the event industry for more than 20 years. Whether for trade fairs, congresses, conferences or seminars, she is always interested in new, innovative concepts. Currently, Taepke works for the Nuremberg-based digital agency cueconcept, where she develops digital solutions for trade fairs and events. Taepke regularly writes about this work and the developments in the industry as editor on the Privately she also blogs on, "The blog about digital tools and interactive event formats".

Hannes Fehr

Hannes Fehr is the founder of Leadvolution GmbH, which successfully helps its customers to generate B2B contacts and leads. In the field of marketing he advises start-up incubators of top-class companies such as Google, Microsoft, Axel Springer and many more. For the Online Marketing Rockstars (OMR) and the Hannover Messe he hosts successful B2B dinners. Overall, Hannes Fehr can look back on 25 years of professional experience in digital companies. Currently, he prefers to focus on the chances of the trade fair change and social media campaigns in the B2B sector.

Sarah Torkornoo

If you are involved in social selling on LinkedIn, it is hard to avoid Sarah Torkornoo: She is one of the strong voices and gives tips & insights on social media marketing, social selling and professional branding. As host and speaker you can experience Sarah Torkornoo at innovation networking events. In her own webcast she gives insights into the potential of social networking and social selling for customer acquisition. After a master's degree in information design and media management, Sarah Torkornoo works as a marketing strategy consultant at Sieversgruppe. She is also increasingly concerned with the opportunities and challenges of virtual events. Her main focus is a high-quality, appreciative user experience.

Michael Buck

Anyone who talks about digitisation processes cannot get past Michael Buck. Buck has been CEO and founder of the consulting company Convidera since 2012. Prior to that, he held various management positions at Dell and HP, for Dell he was also a speaker on digital transformation. Today he and his company advise companies on exactly this topic. Buck sees the solution to the crisis in well-executed digitalization.

René Habers

René Habers is Head of Marketing at GF Piping Systems. GF Piping Systems is part of the Georg Fischer Corporation and is a leading supplier of piping systems. Without the opportunity to present new product innovations at trade fairs, Rene Habers often finds himself standing in his own Webinar Studio at the moment. Actually, he heads the Marketing Team Germany in the areas of print, PR, trade fairs and events. However, the issues of building and implementing social media, social selling and active digital lead generation are currently much higher on his list of priorities.

Franco Bradley

Ever since Bradley Franco, Mental Leader Coach, was five years old, he has understood the importance of combining movement and breathing in sports; at that time he just didn't know it yet. Today the psychologist can look back on more than 2500 hours of yoga instruction. After a short detour into the free economy, he rediscovered in yoga - this time quite consciously - how movement, breath and mind are connected.

Jan Kalbfleisch

Jan Kalbfleisch has been at the head of the FAMAB communications association for six years. The association is the voice of the live communication industry. Jan represents trade fair construction companies, suppliers, assembly companies, event agencies and caterers. In the Corona crisis Jan finds clear messages towards politics, economy and science.
With the BACK TO LIVE concept, the FAMAB sends a clear signal: even under the strict regulations that must be taken into account in connection with the Corona pandemic, outstanding events are possible. Jan reports on this live at the symposium Future Fair in a workshop talk with Christiane Stein.

Jochen Witt

Jochen Witt knows the trade fair business like few others. The former President and CEO of Koelnmesse has been advising companies for many years in the areas of trade fair strategy, pricing of trade fair services, business development, planning and construction of event venues and business intelligence. Jochen's clients include trade fair organizers, venue owners, private equity companies, service providers for the trade fair industry, governments and associations in Europe, Asia and the Middle East. Jochen's team focuses primarily on trend analysis and market research. From this he derives controversial theses and innovative concepts for the trade fair of the future.


DJ Duo

Cupidon DJ Duo

Two people from Wuppertal put Love and Lo-Fi on the international DJ map as Cupidon. With their so far only released original song "Be The One" the DJ project climbed up to almost three million Spotify streams within a very short time and furthermore enthuses a large part of its 24.000 strong monthly audience (on Spotify alone) in L.A., London and New York. The sound of the "Viral Top 50 USA" hit could easily come from the cosmopolitan metropolises of the western world, but it originates from the peripheral...Wuppertal.

Tom Boston

Tom Boston's art could easily be defamed as too colourful, gaudy, pop art screaming kitsch. But at second glance, hidden but strong socio-critical tones can be detected alongside the strong pop-cultural references. On inconspicuous backgrounds (concrete walls, wooden planks) he creates very colourful, but at times deeply sad works of art that make you think. However, when looking at the painted over Mona Lisa or Warhol's Monroe, one quickly thinks: "Maybe he has read a little too much Walter Benjamin", but that is meant here in the most positive sense.



Oliver Fröstl

The founder and managing director of LA CONCEPT GmbH has more than 17 years experience in business development, process design and sales structuring. Together with his team, Oliver Fröstl has changed the event and trade fair business in the past few years. Under his leadership LA CONCEPT has developed from a product distribution of various exhibition stands to a provider of holistic solutions for all topics related to trade fairs. WE. MAKE. MESSE. is therefore the guiding principle of the company. From advising customers and exhibitors to creating our own innovative trade fair concepts and a service network throughout Germany - Oliver is driven by the company's why: listening to customers, recognising their needs and changing the trade fair world with his own ideas.

Björn Schaper

As the founder of the trade fair constructor LA CONCEPT, the businessman for audiovisual media and event manager has more than 17 years of experience as an entrepreneur. Björn Schaper sees the chance in crises and finds the solution in challenges. He currently uses these skills together with Daniel Moj in the area of real digital events at NEYROO. The two do not just want to offer a replacement for unusual trade fairs, they rather want to reinvent the event.

Daniel Moj

NEYROO CEO Daniel Moj creates the stories, productions and treatments by and for companies and organizations. As a crossover artist between journalism and corporate communications, he plans, manages and implements NEYROO events. The consultant and executive coach relies primarily on the power of storytelling and live visual communication. A craft he develops and designs as a director and author in films, videos or animations for companies and TV stations. As a reporter, author and video journalist, Moj reports for both public and private television, especially on topics related to economy, ecology and social processes.






Company profile


NEYROO is the forum for the staging of unique, emotional worlds of experience and brands - live and without media breaks!
Events, conferences, trade fairs, training, presentations and live marketing ... from anywhere in the world ... to anywhere in the world
Modern live communication gains through the emotional power of storytelling. Stories captivate, inform and entertain. NEYROO is the forum to awaken this potential. Created in the middle of the Corona Pandemic in March 2020, it is the answer to uncertainty, disruption and transformation. NEYROO brings people together and creates something new. Five founders - stand builders, TV producers, PR and marketing experts and business people - have developed NEYROO into a network within a few weeks. The idea behind the reinvention of classic marketing and sales is nothing less than a gamechanger of live communication.
NEYROO is more than just a digital online event. It is the next level of holistic marketing and communication campaigns:
  • hybrid forms between real live and virtual 3D events
  • scalable modules
  • continuous customer journey - without media breaks
  • Focus on leads and contacts
  • Analysis and evaluation (data protection compliant)
  • Multi-camera live transmissions for online streaming
  • accompanying communication: press relations, PR and marketing
  • Content packages: Video, photo documentation, text & presentation, graphics & animation
  • Coaching of the protagonists (board members, managing directors, lecturers)
  • Follow-up campaign

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