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Doris Beckmann

Managing Director
Engineering & IT Services

Address

Leipziger Str. 126
10117 Berlin
Berlin
Germany

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Description

Doris Beckmann has been managing director of ngn - new generation network GmbH, a subsidiary of the Vogel Communications Group in Berlin, since 2016. She is responsible for the development of digital business models with international trade fair organisers focussing on technology, content & marketing.

"We combine LIVE events with digital communication - while digital platforms connect us all year round and internationally, events are the perfect complement for personal communication – FACE2 FACE".

Doris Beckmann studied business administration with a focus on marketing and financial management. She started her professional career in the tech start-up scene and developed her passion for entrepreneurship and business model development at an early stage.

Further information

Looking for

event PROFESSIONALs

Offers

Digital Strategy, Leadership, New Business Development, Communication & Marketing Services for Tradeshows

Company

ngn - new generation network GmbH

ngn - new generation network GmbH

Company

Company profile

For more than 15 years, we have been a digital service provider for national and international trade show organizers. With extensive experience in the digital and exhibition business, we realize innovative technology projects, marketing- and content services as well as consulting projects for our customers. Since 2010, ngn has belonged to Vogel Communications Group – one of the leading B2B media publisher in Germany- and can thus access the media competence and reach of more than 100 publications (print and digital). As part of the Vogel Communications Group Berlin, we create the ideal connection between live events, content platforms, technology trends and digital communication for trade show organizers and their events.
 
We enjoy being able to shape the successful future of the digital trade fair business together with innovative trade show organizers such asMesse Berlin, MCH Group, NürnbergMesse, GHM Gesellschaft für Handwerksmessen, BERNEXPO Groupe, fairtrade and Carl Hanser Verlag.


Develop digital target groups for your trade shows

The goal to connect closely with relevant target groups and to build comprehensive exhibitor and visitor data bases (Big Data) is highly relevant in todays trade show business. Traditional exhibitor and visitor groups form new relationship structures and interaction behaviours within digital communities. The intelligent matching of trade show exhibitors and visitors based on their digital profiles (SmartData) enables organizers to develop digital relationship groups from their traditional target groups. Through digital channels, new communication structures can be used for organizers to present themselves as a year-round industry partner. Beyond the regular LIVE event trade show organizers turn into platform- and knowledge provider, significantly increase the perceived value of their shows and prepare for new digital business models. At the same time, an active digital community can be used as a marketing tool for a variety of visitor- and exhibitor acquisition campaigns.

Our idea of consulting

Naturally, the core business of trade shows is not focused on digital services, but traditional event and communication services (LIVE communication). In regards of future developments of events, it is crucial important to address exhibitor and visitor target groups through all relevant media channels. As digital consulting partners, it is our motivation that our clients reach their strategic and operational goals faster and more professional. We love our credo “by professionals for professionals” – our clients benefit from our long-time experience in trade show and digital business combined with the media expertise of one of the leading German B2B publishers, Vogel Communications Group.

Focus of current and past projects:
  • Business matching in the environment of trade shows (Smart Data)
  • Digital visitor and exhibitor content generation
  • 365-days-exhibition-portal and lead models
  • Future relevance of mobile services
  • Targeting and profiling for visitor marketing (rich data)
  • Database Publishing: Digital & Print

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