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Digitalisation of Trade Fairs and Events - an Exchange of Experience for B2B Marketers

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Activity details
Day 23 Sep 2020  Download
Time 11:40 - 12:25 CEST
Type Workshop
Location online
LIVESTREAM

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SAVE THE DATE and join us on 23 Sep 2020, 11:40 - 12:25 CEST

Description

The digitalisation of trade fairs and events is currently one of the greatest challenges for marketing in industrial companies.
The specialist medium marconomy therefore invites B2B marketers to exchange experiences during the DM EXCO event 2020.

Our small agenda:
11.40 "Welcome" with Julia Oppelt, marconomy

11.45 "Fieldreport" with Daniel Heigemeier, Festo

12.00 "round table" with Christoph Boss, Nürnberg Messe, Doris Beckmann, ngn new generation network GmbH, Daniel Heigemeier, Festo, Julia Oppelt and the audience


What will you learn from this workshop?

Using the practical example of Festo, participants will gain an insight into how alternatives, hybrid events work and will be able to discuss their questions and theses with practitioners and experts in an open discussion round.

Why should you participate?
In interaction with experts and the audience, marconomy will shed light on the status quo for digital/hybrid events and discuss the question of what B2B marketers should be prepared for when planning trade fairs.

Is registration required?
  • Yes. We kindly provide a promo code for participating free of charge at this workshop, as well as other Vogel-Sessions throughout the DMEXCO event 2020
Workshop language
  • German
This workshop is part of the DMEXCO event 2020.

DMEXCO is the meeting place and a community for key players in digital business, marketing, and innovation. We bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, and expositions outlining the future of the digital economy and driving market value.

Contact

Moderator

<a href="https://www.industrial-generation.network/en/Julia-Oppelt,a3110838">Julia Oppelt</a>

Ms. Julia Oppelt

Head of marconomy, Vogel Communications Group GmbH & Co. KG

In her function, Julia Oppelt is responsible for the entire offering of the trade medium marconomy. marconomy covers the professional information needs of marketing, communication and sales decision-makers from industrial and technology companies. The trade medium reports daily at www.marconomy.de about practical examples of how industrial companies implement marketing projects and trends and provides information every 14 days in the B2B Hero Podcast in audio format. In addition to the specialist portal, marconomy organizes the Lead Management Summit, the B2B Marketing Days and offers a professional training program for B2B marketers.

Speakers

<a href="https://www.industrial-generation.network/en/Doris-Beckmann,a3110409">Doris Beckmann</a>

Ms. Doris Beckmann

Managing Director of ngn - new generation network GmbH

Doris has been working for ngn - new generation network Gmbh for 13 years. With her skills as a project manager, she also covers the areas of marketing, e-commerce, digital marketing and digital strategies. In the course of the COVID-19 pandemic, ngn has created its own digital platform to facilitate the exchange between industrial companies with the help of monthly Industry Days. With more than 2500 registered users and 4000 companies, she manages to create new networking opportunities, globally.
<a href="https://www.industrial-generation.network/en/Christopher-Boss,a3114888">Christopher Boss</a>

Mr. Christopher Boss

Executive Director Exhibitions bei NürnbergMesse GmbH.
Heigemeier

Mr. Dominik Heigemeier

Head of Market Communication bei Festo Vertrieb GmbH & Co. KG.

Company

marconomy - The Community for B2B Marketers

marconomy - The Community for B2B Marketers

Company

Company Profile

marconomy covers the professional information needs of marketing, communication and sales decision-makers from industrial and technology companies. The trade medium reports daily at www.marconomy.de on practical examples of how industrial companies implement marketing projects and trends and provides information every fortnight in the B2B Hero Podcast in audio format. In addition to the specialist portal, marconomy organizes the Lead Management Summit, the B2B Marketing Days and offers vocational training for b2b marketers.

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